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Value Optimization

An algorithm optimization setting in Facebook Ads to acquire high value users

Value optimization is an optimization setting for app install ads on Facebook that is turned on in order to acquire the highest value users possible without regard for the user cost. Can also be augmented by a minimum ROAS setting.

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PCAP Limited is a company registered in England and Wales (Company No: 11178641) located at 6th Floor 2 London Wall Place, London, England, EC2Y 5AU

PCAP Limited is registered in the UK with the Financial Conduct Authority reference 807594.

Pollen Capital Americas, Inc. is registered in the State of Delaware and is located at 700 Larkspur Landing Circle, Larkspur, CA 94939

PCA Bear LLC is registered in the State of Delaware and is located at 700 Larkspur Landing Circle, Larkspur, CA 94939

For California borrowers, loans made by Pollen Capital Americas, Inc. pursuant to its California Finance Lenders License 60DBO35917.

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