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Subscription App ROAS, LTV and Cash Flow
ROAS, LTV & Cash Flow
Hyper Casual Velocity
Revenue Based Loan True Cost
mROI Monthly ROI
AR Financing Comparison
dCPM - Discounted CPM
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Pollen's LTV calculator and app cashflow forecaster
Use your own data
Subscription Plans
Period
Price ($)
Churn (%)
Share (%)
Monthly
Weekly
Monthly
Quarterly
Annually
Quarterly
Weekly
Monthly
Quarterly
Annually
Annually
Weekly
Monthly
Quarterly
Annually
Add a Subscription Plan
(max 5)
CPPU
CPI / Conversion Rate
CPPU
$
Base CPI
$
Conversion Rate
%
Starting Balance
$
Current Monthly Spend
$
Target Monthly Spend
$
Organic Uplift
%
Monetization Type
iOS App Store
iOS App Store
Google Play Store
Net 21 ad network
Net 30 ad network
Net 60 ad network
Monthly Interest Rate
1
1.01
1.02
1.03
1.04
1.05
1.06
1.07
1.08
1.09
1.1
1.11
1.12
1.13
1.14
1.15
1.16
1.17
1.18
1.19
1.2
1.21
1.22
1.23
1.24
1.25
1.26
1.27
1.28
1.29
1.3
1.31
1.32
1.33
1.34
1.35
1.36
1.37
1.38
1.39
1.4
1.41
1.42
1.43
1.44
1.45
1.46
1.47
1.48
1.49
1.5
1.51
1.52
1.53
1.54
1.55
1.56
1.57
1.58
1.59
1.6
1.61
1.62
1.63
1.64
1.65
1.66
1.67
1.68
1.69
1.7
1.71
1.72
1.73
1.74
1.75
1.76
1.77
1.78
1.79
1.8
1.81
1.82
1.83
1.84
1.85
1.86
1.87
1.88
1.89
1.9
1.91
1.92
1.93
1.94
1.95
1.96
1.97
1.98
1.99
2
1.5%
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https://beta-test.pollen.vc/calculators/subscription-roas-ltv-and-cash-flow/?cppuToggle=true&cppu=12&plans=%5B%7B%22period%22%3A30%2C%22cost%22%3A9.99%2C%22churn%22%3A25%2C%22share%22%3A60%7D%2C%7B%22period%22%3A90%2C%22cost%22%3A25.99%2C%22churn%22%3A30%2C%22share%22%3A30%7D%2C%7B%22period%22%3A365%2C%22cost%22%3A99.99%2C%22churn%22%3A35%2C%22share%22%3A10%7D%5D&baseCpi=1.2&conversionRate=10&startingBalance=100000¤tMonthlySpend=50000&targetMonthlySpend=250000&virality=25&storeType=APPLE&interestRate=1.5
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