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Real-Time Bidding

Automated auction bidding technology for publishers

Real-time bidding is a digital auction process where multiple simultaneous auctions are conducted in order to deliver a final bid on an ad space that is provided by the publisher. It is usually contrasted with waterfall bidding and header bidding.

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PCAP Limited is a company registered in England and Wales (Company No: 11178641) located at 6th Floor 2 London Wall Place, London, England, EC2Y 5AU

PCAP Limited is registered in the UK with the Financial Conduct Authority reference 807594.

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