In-App Purchase (IAP)

In-app purchases refer to the additional content and features available to purchase within an app. There are four types of in-app purchases:

Consumables

Consumable in-app purchases become depleted once used and can be purchased multiple times. Examples include additional lives or gems to use on premium features within an app. 

Non-consumables

Unlike consumables, non-consumables, such as premium or additional content, are purchased once and do not expire. 

Auto-renewable subscriptions

Users have the option to pay, on a recurring basis, for ongoing access to features within an app. Common examples include access to media, fitness, education, and SaaS content.

Nonrenewing subscriptions  

Subscriptions that do not auto-renew, are often seen in mobile games, such as season passes. Nonrenewing subscriptions will last for a length of time and then the content will become redundant.