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Cost Per Click (CPC)

Paying an ad network for each click on your ad

Cost per click is one of the various pricing models (see Cost Per Action, Cost Per Install, and Cost Per Mille) used by marketers for app advertising.

CPC is often used by advertisers who have set daily budgets for a specified campaign. In this instance, the advertiser only pays when the ad has been clicked. The cost of CPC campaigns varies among industries and ad platforms, offering discounts to advertisers with high Quality Score.

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PCAP Limited is a company registered in England and Wales (Company No: 11178641) located at 6th Floor 2 London Wall Place, London, England, EC2Y 5AU

PCAP Limited is registered in the UK with the Financial Conduct Authority reference 807594.

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