Click-Through Rate (CTR)

CTR is a metric used to measure the number of clicks an ad receives per number of impressions. Generally, the higher the CTR, the more effective the advertising campaign.

A CTR can help app marketers to ascertain an ad’s performance and the success of its content and creatives. 

How is CTR calculated?

(Number of ad clicks/overall ad impressions) * 100 to generate the CTR percentage. 

For example, if your mobile advertising campaign had generated 25,000 impressions and 750 clicks through to an app store, your CTR would be 3%.