Glossary
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z

Average Revenue Per Daily Active User (ARPDAU)

How much revenue your active users generate in a day

ARPDAU is a metric used to determine how well your monetization strategies are working within a 24-hour period by measuring the daily income generated on your app.

How is ARPDAU calculated?

Revenue earned in a 24-hour period/number of active users that day.

Related Articles

The Do's and Don't of App Marketing
LTV Calculation: How to Do It and Where Developers Fail
How to Use Psychology to Increase App Monetization
Contact Careers Policies Press

PCAP Limited is a company registered in England and Wales (Company No: 11178641) located at 6th Floor 2 London Wall Place, London, England, EC2Y 5AU

PCAP Limited is registered in the UK with the Financial Conduct Authority reference 807594.

Pollen Capital Americas, Inc. is registered in the State of Delaware and is located at 700 Larkspur Landing Circle, Larkspur, CA 94939

PCA Bear LLC is registered in the State of Delaware and is located at 700 Larkspur Landing Circle, Larkspur, CA 94939

For California borrowers, loans made by Pollen Capital Americas, Inc. pursuant to its California Finance Lenders License 60DBO35917.

This website uses cookies to ensure you get the best experience on our website.