We're sorry but pollen-ui doesn't work properly without JavaScript enabled. Please enable it to continue.
Menu
Pricing
Use Cases
Founders
CFOs
UA Managers
Calculators
Subscription App ROAS, LTV and Cash Flow
ROAS, LTV & Cash Flow
Hyper Casual Velocity
Revenue Based Loan True Cost
mROI Monthly ROI
AR Financing Comparison
dCPM - Discounted CPM
Residual Cohort Value
Bank AR True Cost
Cash Flow - XIRR
Resources
Templates
Blog
Case Studies
The Hive Podcast
Guide
Glossary
Sign In
Apply Now
Pollen's LTV calculator and app cashflow forecaster
Use your own data
Subscription Plans
Period
Price ($)
Churn (%)
Share (%)
Monthly
Weekly
Monthly
Quarterly
Annually
Monthly
Weekly
Monthly
Quarterly
Annually
Monthly
Weekly
Monthly
Quarterly
Annually
Add a Subscription Plan
(max 5)
CPPU
CPI / Conversion Rate
CPPU
$
Base CPI
$
Conversion Rate
%
Starting Balance
$
Current Monthly Spend
$
Target Monthly Spend
$
Organic Uplift
%
Monetization Type
iOS App Store
iOS App Store
Google Play Store
Net 21 ad network
Net 30 ad network
Net 60 ad network
Monthly Interest Rate
1.5
1.51
1.52
1.53
1.54
1.55
1.56
1.57
1.58
1.59
1.6
1.61
1.62
1.63
1.64
1.65
1.66
1.67
1.68
1.69
1.7
1.71
1.72
1.73
1.74
1.75
1.76
1.77
1.78
1.79
1.8
1.81
1.82
1.83
1.84
1.85
1.86
1.87
1.88
1.89
1.9
1.91
1.92
1.93
1.94
1.95
1.96
1.97
1.98
1.99
2
2.01
2.02
2.03
2.04
2.05
2.06
2.07
2.08
2.09
2.1
2.11
2.12
2.13
2.14
2.15
2.16
2.17
2.18
2.19
2.2
2.21
2.22
2.23
2.24
2.25
2.26
2.27
2.28
2.29
2.3
2.31
2.32
2.33
2.34
2.35
2.36
2.37
2.38
2.39
2.4
2.41
2.42
2.43
2.44
2.45
2.46
2.47
2.48
2.49
2.5
1.95%
Reset
Calculate
Talk to us
Share this tool
https://beta-test.pollen.vc/calculators/subscription-roas-ltv-and-cash-flow/?cppuToggle=true&cppu=12&plans=%5B%7B%22period%22%3A30%2C%22cost%22%3A9.99%2C%22churn%22%3A25%2C%22share%22%3A60%7D%2C%7B%22period%22%3A30%2C%22cost%22%3A25.99%2C%22churn%22%3A30%2C%22share%22%3A30%7D%2C%7B%22period%22%3A30%2C%22cost%22%3A99.99%2C%22churn%22%3A35%2C%22share%22%3A10%7D%5D&baseCpi=1.2&conversionRate=10&startingBalance=100000¤tMonthlySpend=50000&targetMonthlySpend=250000&virality=25&storeType=APPLE&interestRate=1.5
Copy the results link
Disclaimer
Loading