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Subscription App ROAS, LTV and Cash Flow
ROAS, LTV & Cash Flow
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mROI Monthly ROI
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Pollen's LTV calculator and app cashflow forecaster
Error
Network Error
Use your own data
Retention Curve
Day 1
%
Day 7
%
Day 14
%
Day 30
%
Day 90
%
Day 180
%
Net ARPDAU
$
Base CPI
$
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Starting Balance
$
Current Monthly Spend
$
Target Monthly Spend
$
Organic Uplift
%
Monetization Type
iOS App Store
iOS App Store
Google Play Store
Net 21 ad network
Net 30 ad network
Net 60 ad network
Category
Gaming - Action
Gaming - Action
Gaming - Arcade
Gaming - Casual
Gaming - Simulation
Gaming - Strategy
App - Business
App - Dating
App - Entertainment
App - Finance
App - Health and Fitness
App - Lifestyle
App - Photography
App - Productivity
App - Social
Monthly Interest Rate
1.5
1.51
1.52
1.53
1.54
1.55
1.56
1.57
1.58
1.59
1.6
1.61
1.62
1.63
1.64
1.65
1.66
1.67
1.68
1.69
1.7
1.71
1.72
1.73
1.74
1.75
1.76
1.77
1.78
1.79
1.8
1.81
1.82
1.83
1.84
1.85
1.86
1.87
1.88
1.89
1.9
1.91
1.92
1.93
1.94
1.95
1.96
1.97
1.98
1.99
2
2.01
2.02
2.03
2.04
2.05
2.06
2.07
2.08
2.09
2.1
2.11
2.12
2.13
2.14
2.15
2.16
2.17
2.18
2.19
2.2
2.21
2.22
2.23
2.24
2.25
2.26
2.27
2.28
2.29
2.3
2.31
2.32
2.33
2.34
2.35
2.36
2.37
2.38
2.39
2.4
2.41
2.42
2.43
2.44
2.45
2.46
2.47
2.48
2.49
2.5
1.95%
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https://beta-test.pollen.vc/calculators/roas-ltv-and-cash-flow/?d1=40&d7=20&d14=8&d30=5&d90=3&d180=0&arpdau=0.3&baseCpi=1.2&startingBalance=100000¤tMonthlySpend=50000&targetMonthlySpend=250000&virality=25&storeType=APPLE&genre=GAMING_ACTION&interestRate=1.5
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Disclaimer
Your inputs result in negative unit economics
You will lose money on user acquisition with these inputs. Please adjust the inputs.
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