Paid User Acquisition

Once you’ve established you have built a marketing machine that works that is you can repeatedly invest capital into an ROI positive ad spend formula, then the next logical question becomes - "Where do I find the capital to fund my machine?" App developers often leave money on the table by not thinking through the numbers as an investor would.

You will discover how you can track all your mobile advertising metrics to ensure that you are spending profitably. This spreadsheet should be used daily by a mobile user acquisition (UA) manager to manually report on the campaigns and record any changes made.

UA managers tend to focus on a set of core metrics: CAC, ROAS, LTV etc. These are the metrics that enable them to measure success or otherwise in their campaigns.

In our interview with Steve Hovagimyan, CFO of Penn Interactive and Jump Ramp Games, he shares how to calculate ROAS and what a CFO wants to see, how to finance an effective UA campaign and finally what metrics you should hit before hiring a CFO.

Are you a rapidly growing gaming company who is wondering when and if you should hire a professional CFO?

Here are their best tips from the App Masters podcast interviews with UA practitioners from the top mobile companies including Calm, Peak, Blinkist, Viber, Ketchapp and more.

Aside from the development team, app companies tend to have two clear groups that are critical to their success: the finance and marketing teams. While these two functions have historically been divided into all types of company and sector, in the field of apps there is a strong imperative to bring them together to work more closely together on a daily basis.