Marketing

Matthew Sadofsky is the Chief Growth Officer and CMO at STUDIO, an app that allows users to take treadmill, strength, and stretching classes at a fraction of the cost. He is a mobile marketing executive with years of experience growing mobile-first companies in the dating, music, gaming, and fitness industries. During his time at Tilting Point, he and his team built one of the first in-house machine learning optimization systems for user acquisition which allowed the company to manage a $40 million budget with a seven-person team.

Aside from the development team, app companies tend to have two clear groups that are critical to their success: the finance and marketing teams. While these two functions have historically been divided into all types of company and sector, in the field of apps there is a strong imperative to bring them together to work more closely together on a daily basis.

Users are searching for your app using keywords – but they are increasingly looking for your app because they know it by name. Having a strong app brand will get you noticed, and boost your paid campaigns. Simply put, brand building plays a central role in successful app discovery and sustainable user acquisition. The good news: app developers no longer need to be convinced that building a brand – and cultivating an engaged community of brand advocates to spread the word – is their number one priority. The not-so-good news: there is no one-size-fits-all and the channels you leverage will depend on the developer’s app marketing and UA objectives. To help you make the match I catch up with Natalie Griffith, owner and CEO of Press Space, who discusses a proven formula you can follow to promote your game – and brand — in a compelling and consistent way.