App Economy

Analysis from Pollen VC reveals that 85% of mobile gaming studios acquired in the last 12 months self-published their games, whilst no acquisitions took place of studios who relied on a 3rd party publisher. This highlights a continuing trend in the mobile gaming industry away from the traditional studio/publisher model towards self-publishing.

There can be great advantages to a strategy of keeping things simple and standardizing on USD as a base currency. It allows a greater clarity of thinking without having to constantly think about FX risk and other operational parameters.

Lifetime Value is all revenue a single user is expected to generate from the time they download the app until they stop using it. It’s quantified as a window of time in which an app is seen as turning a profit over operating costs.