Acquisition

If there is any mobile gaming company that has managed to become a household name, it’s Zynga. From “Farmville” to “Words with Friends,” Zynga has mastered the art of social games that keep users of all ages and investment levels coming back for more — and spending for in-app upgrades and purchases. 

In collaboration with Silicon Valley Bank, we at Pollen VC put together an event – “Finance & Growth in the App Economy”. In this video, we have Diwakar Rao, VP of Corporate Development & Strategy at Zynga, with Eric Kress to discuss: what Zynga looks for in its acquisitions, does Zynga have plans to go outside of mobile, trends in M&A, and how 5G and Stadia affect the mobile landscape.

In this interview with David Cremades, CMO of From The Bench, you will discover how he got those big licensing agreements, what ASO strategy is working for them, how to maximize your rewarded video ad revenue, and why mid-size influencers are working the best.

Read the excerpt from our interview with Offer Yehudai, President of Fyber, in which he shares the challenges he faced during the acquisition, his input on programmatic advertising, useful tips on how to monetize mobile games and what is in-app true header bidding.

If you’re a startup wanting to scale your business in the most efficient way or you need a more thorough understanding of how to capitalize on Programmatic Advertising, we interviewed Cuneyt Unar, VP of Marketing at Celer Network, to share his best tips.

Steve P. Young interviewed Eric Owens, founder at App Business Brokers, to get his tips on how to sell your mobile app business. App Business Brokers has sold over $40 million of businesses for 117 clients.