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Waterfall Bidding

A sequential bidding technology for publishers

Waterfall bidding is a type of bidding technology that allows advertisers to bid on a given ad space sequentially. It is often contrasted with real-time bidding and header bidding.

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PCAP Limited is a company registered in England and Wales (Company No: 11178641) located at 6th Floor 2 London Wall Place, London, England, EC2Y 5AU

PCAP Limited is registered in the UK with the Financial Conduct Authority reference 807594.

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For California borrowers, loans made by Pollen Capital Americas, Inc. pursuant to its California Finance Lenders License 60DBO35917.

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