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Average Revenue Per User (ARPU)

The average revenue generated by a single app user over a set period of time

ARPU is a metric used to determine how much money you are earning from your app, on average, from each user. Monitoring ARPU helps you to optimize your marketing activities based on how well campaigns are performing.

How to calculate ARPU

Revenue earned in a defined period time/number of users (or number of installs).

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