App Store Optimization (ASO)
Enhancing the visibility of an app in an app store
The process of improving your app or game's visibility and ranking in the app store.
When searching for an app, users rarely scroll through all search results; therefore, it’s important for your app to rank as high as possible. The idea is to convince users to download your app through the optimization of title, keywords, branding, screenshots, videos, and descriptions, to name a few.